Television as Both Cause and Cure?
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Strange bedfellows, part 2
Last Dose, I told you about the strange promotional partnership between fast-food restaurants and gyms. And since we were speaking of unlikely bedfellows with seemingly contradictory goals, here's another one:
There's now a hot new trend for combating childhood obesity that's sweeping the nation in mainstream pop culture...
Television!
Yep, according to a recent AP story, the pundits over at PBS, Disney, and Nickelodeon have determined that the best way for them to do their part in the war against baby-fat (more like doing what's best for their images in the face of increasing scrutiny for CAUSING obesity) is to glue kids to the boob tube! Hmmm, now there's a novel approach.
Spokespersons for the traditionally kid-oriented networks insist it's no joke. Featuring "interactive" programming like songs and games that get kids up and jumping, dancing, climbing and moving with the people onscreen, these shows are hosted by characters like a health-conscious superhero named Sportacus, the hyper-energized Piper O'Possum, and a family of dancing adventurers named The Backyardigans.
Now, the idea of highly interactive programming isn't entirely a bad one. Kids are going to watch TV anyway (a scary 6.5 hours or more a day!), so I guess exercise-encouraging programming is the next best thing, seeing as how the major kids' networks would never consider broadcasting dead air to encourage little viewers to get up and go do something else - ANYTHING else...
Doing that would cost them far too many millions in advertising dollars!
Which brings up another point - in many ways the very crux of the issue: Will these kids' networks truly put their money where their mouths are and restrict the advertising of things like soft drinks, candy, fast food, and breakfast cereals during their activity-based programming blocks?
I can hope so, but I'll believe it when I see it. I'll keep you posted.
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Kids act what they eat
And now that we're on the topic of kids and what we're feeding them, here's an interesting little tidbit off the BBC News wire:
Kids with poor nutrition don't behave as well as kids that are well nourished.
This, according to a 14-year study conducted by the University of Southern California of more than 1000 children on a small island off the African coast. Their findings included these conclusions: Insufficient zinc, Vitamin B and protein in a child's first 3 years caused bad behavior later in life.
Poorly-fed 8-year-olds were moodier and more likely to get in fights than those with healthier eating habits.
By age 11, malnourished youths swore and cheated more than their healthier peers - and by 17, they were more likely to steal, bully others and do drugs.
The research team took into account social backgrounds, overall health, education and other factors, according to the study's publisher, the American Journal of Psychiatry. The article didn't specify what "malnourished" meant - and clearly, there's room for debate on the subject. But previous research has shown that poor nutrition can cause low IQ, which often leads to anti-social behavior, according to the article.
So it's really not so far-fetched to believe a child's development and behavior can be aided by a proper diet, is it?
If only parents thought about that before serving up those sugar-saturated breakfast cereals advertised on Saturday morning cartoons.
Tuning in to what's turning our children bad,
William Campbell Douglass II, MD
